2026 Industry Benchmarks

Aggregated from 847 B2B Data Points

These benchmarks represent median and average performance metrics aggregated from 2026 industry-standard B2B research reports and data. Use these as reference points when evaluating your own marketing and sales performance.

Last Updated: February 2026Confidence: ±8%

B2B SaaS

Median CPL

$198

Avg CAC

$273

Avg ROI

3.4x

Avg Leakage

$32K/mo

Avg Response

12 min

Win Rate

24%

Professional Services

Median CPL

$325

Avg CAC

$915

Avg ROI

2.8x

Avg Leakage

$67K/mo

Avg Response

45 min

Win Rate

18%

Real Estate

Median CPL

$445

Avg CAC

$1,250

Avg ROI

4.2x

Avg Leakage

$89K/mo

Avg Response

8 min

Win Rate

12%

Digital Agencies

Median CPL

$145

Avg CAC

$620

Avg ROI

3.1x

Avg Leakage

$24K/mo

Avg Response

22 min

Win Rate

31%

Want to understand how we calculate these benchmarks?

View our methodology