Free B2B Marketing Calculators
Calculate cost per lead, customer acquisition cost, lifetime value, and marketing ROI. Explore 20 free tools with transparent formulas and worked examples. No account required.
Benchmark Calculators
Use your own costs and conversion data to compare acquisition, retention, and revenue scenarios. Presets are examples, not measured industry averages.
Start with the essentials: Cost Per Lead, Customer Acquisition Cost, Customer Lifetime Value, LTV:CAC Ratio, and Sales Velocity. Or browse all 20 calculators.
Lead Generation ROI
Calculate the true return on your lead gen spend with fully-loaded cost analysis.
Cost Per Lead (CPL)
Benchmark your CPL against industry standards across 12 B2B verticals.
Customer Acquisition Cost
Full-funnel CAC calculation including hidden costs most founders miss.
Channel Comparison
Compare intent-based vs. interruption marketing ROI side-by-side.
Pipeline Value Forecast
Project pipeline value with stage-weighted probability scoring.
Opportunity Cost Model
Quantify the money you're leaving on the table from coverage gaps.
Agency Revenue Projection
Forecast agency growth with retainer mix, churn, and capacity modeling.
Lead Response Timing
Model conversion decay curves. See how response time impacts close rates.
Customer Lifetime Value (LTV)
Calculate LTV with multiple methodologies: basic, gross-margin adjusted, and risk-weighted.
LTV:CAC Ratio
Measure acquisition efficiency. The golden ratio for sustainable growth is 3:1 or higher.
Sales Velocity
Calculate pipeline throughput: opportunities × win rate × deal value ÷ cycle length.
Churn Impact Calculator
Quantify revenue lost to churn including replacement costs and NRR impact.
Content Marketing ROI
Measure content investment returns with funnel analysis and lifetime value projections.
Breakeven Ad Spend
Calculate maximum allowable CPA and optimal ad budget for profitable growth.
MQL-to-SQL Efficiency
Measure funnel efficiency and identify pipeline leakage. Benchmark MQL-to-SQL conversion rates.
Cold Outreach ROI
Calculate return on cold email and LinkedIn campaigns. Model reply rates and closed deals.
SDR/BDR Payback Period
Calculate how long until an SDR generates enough margin to cover their fully-loaded cost.
Event & Webinar ROI
Calculate ROI for virtual and in-person events. Model registration-to-close funnels.
Customer Retention ROI
Model churn reduction impact on revenue, NRR, and lifetime value with expansion effects.
Referral Program ROI
Calculate referral program returns. Model participation, conversion, and viral growth potential.
Knowledge Base
Frequently asked questions about IntentBench
- Which B2B marketing calculators are available?
IntentBench offers 20 free calculators covering cost per lead (CPL), customer acquisition cost (CAC), customer lifetime value (LTV), marketing ROI, sales forecasting, and retention. Choose a calculator, enter your costs and results for the same period, and review the formula alongside your estimate.
- Are the preset benchmarks measured industry averages?
No. The preset values are illustrative planning assumptions, not a verified industry survey. Use your own historical costs, conversion rates, and customer data for business decisions. The methodology page explains the formulas and limitations.
- Do I need an account to use the calculators?
No account is required. Calculator inputs are processed in your browser. Optional services such as email alerts and chat have separate data handling, and Google Analytics loads after you accept analytics cookies. See the privacy policy for details.
- How do I calculate cost per lead?
Divide the cost of generating leads by the number of leads generated in the same period. For example, $5,000 in costs divided by 100 leads gives a CPL of $50. Include labor and overhead if you want a fully loaded CPL.
- What is the difference between CPL and CAC?
CPL divides lead generation costs by leads generated. CAC divides sales and marketing acquisition costs by new customers acquired. A low CPL does not guarantee a low CAC: the lead-to-customer conversion rate also matters.
- How accurate are calculator forecasts?
Outputs follow the formula and assumptions shown; they do not guarantee future revenue or a fixed accuracy range. Use consistent time periods, include relevant costs, and compare conservative and optimistic inputs to understand how results change.