Step 1: Revenue Metrics
Core transaction data
Revenue Metrics
500100,000
1/year24/year
6 months120 months
Risk-Adjusted LTV
$103,090.91
Conservative lifetime value
Basic LTV
$180,000.00
Revenue × Frequency × Lifespan
Gross Margin LTV
$126,000.00
After cost of goods sold
Monthly Value
$2,863.64
Average monthly contribution
Annual Value
$34,363.64
Yearly customer contribution
vs Benchmark
+329.5%
B2B SaaS median: $24,000.00
LTV PerformanceTop Quartile
Bottom: $12,000.00Top Quartile: $45,000.00
Related Calculators
Calculator Knowledge Base and Scientific Documentation
Quick Reference
Quick Reference
The Scientific Model
The Scientific Model
LTV Calculation Methodology
Formula
Why this approach:
People Also Ask
People Also Ask
- What is a good LTV for B2B companies?
- A good LTV varies by industry. For B2B SaaS, the median LTV is $24,000.00, with top performers achieving $45,000.00 or higher.
- How does churn affect LTV?
- Churn directly reduces customer lifespan, which is a multiplier in the LTV formula. Reducing churn by 1% can significantly increase LTV.
- Why use risk-adjusted LTV?
- Risk-adjusted LTV accounts for uncertainty in future revenue, providing a more conservative and reliable figure for business planning and CAC budgeting.